- #New apple computers 2018 software
- #New apple computers 2018 series
- #New apple computers 2018 tv
- #New apple computers 2018 mac
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#New apple computers 2018 mac
Year after year, Apple denies speculation that it will make a touch-screen Mac or release a hybrid Mac-iPad. Does touch come to the Mac in a bigger way? Perhaps Apple TV, once considered a hobby by the company, will become more of a focal point. The more interesting question is whether it may launch its own video service or offer shows a la carte. Some of the shows garnered mixed reviews, like the reality app-pitching show " Planet of the Apps."īut as video gets more important, Apple could do even more. The company hadn't been as serious about releasing original content as Amazon, Netflix and others.
#New apple computers 2018 series
For instance, Apple has signed a deal to release a drama series starring Jennifer Aniston and Reese Witherspoon, and another series from Steven Spielberg.
#New apple computers 2018 tv
The company has been releasing original TV shows through its Apple Music service, and its efforts are growing. Now it's making some of that content, too. How deep will Apple get into the entertainment business?Īpple used to provide one of the main places to buy movies and music: iTunes. It's unclear when something like that would hit the market or how it would avoid the problems Google saw with its Glass eyewear.Īpple also hasn't made any moves into virtual reality, even as companies like Samsung, HTC and Facebook's Oculus push the technology that makes you feel like you're in a different world. For the tech to become as big as Cook predicts, that figure needs to rise.Īlong with pushing augmented reality software, Apple is rumored to be working on AR goggles. So far, there are about 1,000 AR apps available for the iPhone and iPad. "We don't have to think the iPhone is about a certain demographic, or country or vertical market: It's for everyone," Cook said during an interview with The Independent earlier this year.
#New apple computers 2018 software
In the case of Apple, AR means new interactive apps, like Ikea's software that lets you virtually furnish your apartment, or Pokemon Go software that lets you catch digital monsters.Īpple CEO Tim Cook has compared AR's potential to the impact of the smartphone on the world's population. The technology overlays digital images on the real world using special headsets or your phone. Where does Apple go with augmented reality? And what about virtual reality?Īpple finally dipped its toes into augmented reality with the launch of its iOS 11 software and its augmented reality programming interface, ARKit. On smartphones, only 30 percent of people use their digital assistant every day.Īpple needs to make sure Siri gets smarter and more useful - and do it fast. O'Donnell's research showed that 50 percent of people who have smart speakers at home use their personal assistants at least once a day. "If it doesn't, that's a serious blow to the evolution of Siri." "Siri has to work really well on HomePod," Technalysis Research analyst Bob O'Donnell said. And it's got to find a way to make Siri not only smart enough to play the music you want but also trustworthy enough to lock your front doors. Though the smart home is still in its early stages, Apple could be missing out on a big opportunity if it takes too much longer to get things right. Even when the HomePod eventually launches in 2018, Siri will be only a minor part of the device. Since launching the Echo in late 2014, Amazon has sold 20 million smart speakers in the US, taking 73 percent of that market, according to Consumer Intelligence Research Partners.Īlready late in playing catch-up, Apple in November delayed the HomePod, leaving the field that much longer in the hands of the Echo, the Google Home and smart speakers from companies including Sonos. But Amazon and Google have surpassed Siri with their own assistants, thanks to the proliferation of smart speakers in the home.Īmazon, with its Echo smart speakers and Alexa voice assistant, now all but owns the home. How does Siri become relevant, especially in the home?Īpple beat its rivals to market with the Siri digital assistant, artificial intelligence software that lets machines act more like humans. The adoption of the iPhone X look across three new models of iPhone suggests the home button may be on its way out more quickly than we realized.
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This also raises the question of which older model Apple will keep as it moves to the next generation. The result could be an iPhone line that's more varied than ever. The early rumors say Apple next year could launch three high-end phones that look like the iPhone X, as well as a follow-up to the iPhone SE.